House imagery — styling reference for the Straw collection.
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Straw Collection
Cuenca Blue
Woven light.
$375
Select your size
Book a Private FittingThe story
Handwoven in Cuenca, Ecuador by master artisans preserving a centuries-old tradition recognised by UNESCO as Intangible Cultural Heritage. Each piece is woven from the finest paja toquilla straw — precision, patience and generational mastery in every row. These are not simply hats; they are heirlooms of craftsmanship, authenticity and quiet excellence.
Materials & craftsmanship
- 100% handcrafted in Cuenca, Ecuador
- Finest paja toquilla straw, Brisa weave, Grade 6–7 fine
- UNESCO-recognised weaving tradition
- Exceptionally light, flexible and durable
- Special edition created exclusively for Kerry Kouture
- Days of meticulous handwork per piece
- Unisex, versatile design that complements any style
Find your size
Four sizes. Measured, not guessed.
Run a soft tape around your head about a finger's width above your ears and across the middle of your forehead — that's where the hat sits. Keep it level and snug, then match your number below.
- Small6 7/8 to 7hat size
- Medium7 1/8 to 7 1/4hat size
- Large7 3/8 to 7 1/2hat size
- X-Large7 5/8 to 7 3/4hat size
Spacers are included inside every hat, so you can fine-tune the fit at home. If you are anywhere near a Kerry Kouture location, come in — a professional fitting beats guessing every time.
One correction worth knowing: your fitted baseball cap size is not your fedora size. Caps stretch and sit differently — measure properly, or come in and let us do it.
